Since 2015, we have been working tirelessly to put positive impact finance in motion. Through the democratisation of investment in exchange for royalties, we are helping to build a more accessible, humane form of finance that responds to the needs of both businesses and regions.

We believe in empowering everyone. Our values are inherent in our name and steer us in our long-term strategy, as well as in our day-to-day operations. We are B Corp certified, so we are part of a community of pioneering companies that seek to reconcile profit-making with a mission that serves the public interest.

The pomegranate in the logo is packed with seeds that embody fertility and prosperity. It portrays an eagerness to spread a positive impact through undertaking specific projects and actions. It encourages guerrilla gardening in the financial sector.


Developing a financing model tailored to transition projects

Innovation lies at the heart of transition projects. But today, both institutional players and banks are taking increasingly fewer risks and not offering enough financing solutions for seed funding, prototyping, social innovation, and micro-projects. Venture capital, loans and subsidies are instead geared towards low-risk projects, those offering technological innovations or “unicorn” start-ups, which are highly publicised but not very forward-looking.

Entrepreneurs are swayed to attract capital investment from external players at a very early stage, and thus put investors’ financial interests before their vision and values.

But we are convinced that the transition will comprise a broad range of innovations and projects, large and small, led by multiple players and seeking the common good. We believe that investing in these projects is key to the transition.

Reconnecting finance with the common good to drive specific actions

The financial world is disconnected from reality: the way money is used is inconsistent with the challenges of today. For instance, 583 billion dollars were invested in fossil fuels in 2015, compared to just 313 billion in renewable energies (source: IEA). In practical terms, this means that today our money, even that of a committed citizen, is almost twice as likely to be used to endorse fossil fuels as renewables.

At WE DO GOOD we are convinced that finance is a driver of change that we cannot forego and that it is time to reconnect it with reality.

Empowering the enablers of change

At present, citizens do not have the power to decide how banks use their savings: just one bank in France (La Nef) publishes a comprehensive list of the projects it finances…

At WE DO GOOD, we trust in collective intelligence and we want to democratise investment because we believe that every citizen can be an enabler of change. A shift in economic paradigm begins with personal changes, thus, it is crucial to empower the enablers of change (citizen investors, entrepreneurs, etc.).


On WEDOGOOD.co, companies with a positive economic impact and social or environmental ambitions benefit from preferential conditions, including more accessible personalised support and enhanced communication. They must meet needs in at least one of the following areas in their core business activities:


Solutions for sound and effective management (in the fields of finance, value distribution, resource allocation, and citizen participation).


Benefits for individuals (in the fields of health/well-being, education, housing, culture, discrimination, and other human rights, etc.).


Responses to environmental challenges (in the fields of energy, water, urban sprawl, materials, and air).

  • Economic development and employment
  • Local economic resilience
  • Encouraging innovation
  • Open and transparent governance

  • Working conditions
  • Living conditions
  • Social cohesion
  • Access to employment

  • Conserving resources
  • Protecting biodiversity
  • Reducing pollution
  • Responsible product or service

For each project, the WE DO GOOD Impact Committee meets to decide whether to validate its positive impacts. Internet users can also give their opinion once the project is online!


In addition to being able to finance start-up and SME projects, we now offer you a new, straightforward and transparent investment solution. Invest in assets with a high positive impact and enjoy a forecast return of 2% per year.